Creating conceptual designs for a customer life time value tool

For this project I worked with a startup to define their initial design language. I set up a design system based on their existing branding that included common components, initial styles, and layouts. I also worked on a concept design flow to collect early user feedback to validate the core business idea. For this, I directly collaborated with a product owner, to design the flows, build a prototype, and then participate in user feedback sessions. Below I included a small selection of examples from the design system library and some sample screens. I chose not to include full flows, since this is an early startup.